Our Impact Factor offer supports management in assessing the ROI of their marketing and communication initiatives.
A methodological component aligns strategy, actions and indicators.
A kpi component, with new types of indicators derived from generative AI and our data expertise, ensures the construction of ad hoc kpi that can be read by general management.
This approach provides a cross-functional view of channel performance, enabling decisions to be made about the allocation of resources and the management of agencies or in-house teams.
- An approach focused on impact: this enables us to move away from a vision limited to the tool and focus on concrete results.
- A structured method: it provides a clear framework for defining objectives, sub-objectives and resources, enabling communication actions to be better managed.
- A hybrid measure: it crosses all data sources for a comprehensive, multi-channel view of performance.
- The introduction of qualitative: this uses artificial intelligence to create new types of indicators that are truly specific to the company and not substitutable, by working qualitatively on the messages, the reactions expected from the target communities.
- Insightful indicators: it also exploits AI to create new indicators that don't just measure performance but also help to understand what's not working.
- A collaborative approach: its cross-functional approach and initial methodology ensure that all teams are aligned with the strategy and work in concert.
